This growth reflects how privacy looms ever larger for many users, and some are finally changing their behavior in alignment with their values.Yet DuckDuckGo will likely become the #2 mobile search engine in the US this year, passing Yahoo.So these companies aren't truly a threat at this point. Google has more than 90% of mobile search and almost 90% of desktop search.The company said it now has "more than 100 million searches a day, and our most recent survey showed 27 million Americans (9%) use DuckDuckGo." Source: Brave Brave, which launched multiple products including a search engine in 2021, said "For the fifth year in a row, we’ve doubled the number of our monthly active users, going from 24 million MAU on December 31st, 2020, to over 50 million by the end of 2021." DuckDuckGo saw a 46% increase in search in 2021. But the recent growth of Brave and DuckDuckGo suggests things may be changing. "People don't care enough about privacy to change their behavior," was the common refrain. ![]() Privacy Driving DuckDuckGo and Brave Growthįor the longest time it seemed like search engines and browsers built around privacy would have almost no impact, unable to wrest meaningful share from more established companies (read: Google).
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